How could artificial intelligence impact the way links appear in search engine results and direct traffic to websites? One of the main drivers behind increasing visitor traffic to websites designed through AI or human programming is search engine optimization (SEO). AI technology can help promote relevant keywords and add data to a website's content so that it can be more easily found in browsers' search engines. As reported by The Verge , in early 2024 Google launched Search Generative Experience (SGE), which prioritizes AI-generated content in its search results. SGE may, however, enable bad actors (or unethical competitors) to take advantage of the new technology.[1] With the aid of artificial intelligence, it's easy for content producers to generate keywords and duplicate similar web pages so that their new content can override another website's organic content. Although content publishers have a way to block Google from training its chatbot, Bard, to scan their w...
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