How could artificial intelligence impact the way links appear in search engine results and direct traffic to websites? One of the main drivers behind increasing visitor traffic to websites designed through AI or human programming is search engine optimization (SEO). AI technology can help promote relevant keywords and add data to a website's content so that it can be more easily found in browsers' search engines. As reported by The Verge , in early 2024 Google launched Search Generative Experience (SGE), which prioritizes AI-generated content in its search results. SGE may, however, enable bad actors (or unethical competitors) to take advantage of the new technology.[1] With the aid of artificial intelligence, it's easy for content producers to generate keywords and duplicate similar web pages so that their new content can override another website's organic content. Although content publishers have a way to block Google from training its chatbot, Bard, to scan their w...
In this part of Bliss Business Development's Blog BBDC, we're diving into the wild world of search engines and digital marketing—everything from Google and Bing to DuckDuckGo and the mysteries of search engine optimization (SEO). Search engines are like that unpredictable relationship you just can't quit: website developers can't live with them, and we can't live without them. Search engines are both an asset and a curse, constantly evolving and keeping us on our toes. Here's where we explore.